Logos?

Posted on 25 March 2010

One of the best things about working at Room 322 is chatting with people about fashion. Today I was kind of shocked when a customer said they hate logo apparel and avoid clothes that simply have the brands logo attached to it. The main reason he explained, was because he felt that he was advertising for the brand and did not dig that idea.

This is a common mindset with a lot of people, but I feel people are getting the wrong idea. Logo apparel is for people that really believe in what the brand is doing and is about. An example could be 10 Deep, which represents the person who goes 100% into there grind with two hands (10 fingers) in, and do it proudly without caring what others think. Wearing this logo sends a message to others that you follow that same mindset of 10 Deep. This is one of the beautiful things about streetwear brands, they have a story and history instead of a gimmick, or fad.

Next time you see a brand of clothing that you like, check out there website and what exactly there about. You will be surprised how much you can relate to some of them and really feel connection between yourself and them.